Paprika powder (ground dried paprika) is a bright red spice made from finely ground red paprika peppers. This spice is found in almost all cuisines around the world.
 Peppers can be made from several different varieties of the chili pepper family, Capsicum annuum, so the American Spice Trade Association, or ASTA, came up with a scale to measure the color of peppers. ASTA scores range from 50 to 180; 85 is the standard grade color value for paprika powder, which you'll typically find in supermarkets. As the numbers go up, the color of the pepper becomes more saturated and vibrant.
 Our paprika powder is especially bright, rich in color. It has an ASTA 120 value, which is not so easy to find elsewhere on the Latvian market. If you want to add brightness to your food, you will need less of our ASTA 120 paprika powder than the one you buy in the supermarket.